Our first building block in tech for tykes: YouTube Kids

When we were kids, if we wanted to learn more about gorillas or how to make friendship bracelets, our parents pointed us to an encyclopedia, or took us to the library. When we wanted to watch cartoons, we eagerly awaited Saturday morning. Today’s kids have it even better—they have all of these options, plus a world of knowledge and information at their fingertips via the Internet. That opens up wonderful opportunities, but also can cause some worry for those of us who are parents.

So over the past year, teams across Google—including many passionate parents—have been looking at how families are using our products, and how we can make it easier for children and parents to explore and play together. We decided to start with YouTube.

For years, families have come to YouTube, watching countless hours of videos on a variety of topics. And today, we’re launching YouTube Kids, a new family-friendly app that makes it easy for kids to explore a vast selection of videos on any topic.

In the new YouTube Kids app, available on Android and iOS in the U.S., videos are narrowed to focus on content that is appropriate for the whole family. You might explore DIY arts and crafts, learn how to find the circumference of a circle, or watch favorites from Mother Goose Club to Minecraft, as well as new series from National Geographic Kids and Reading Rainbow. And there are more train videos than even you can count.

We’ve designed the app to be easier for kids to use, with a brighter and bigger interface that’s perfect for small thumbs and pudgy fingers. For parents, we’ve built in options that let you decide how your family uses the app, including the ability to set viewing limits with a timer.

Head over to YouTube’s blog to learn more. This is just our first step—we’ll keep tinkering and hope to have more great products for your family soon.

Posted by Pavni Diwanji, VP of Engineering, and Shimrit Ben-Yair, Product Manager, both moms of two